![]() GemPages is partnered with UploadCare & AWS to speed up your content. *Note: Although this is a non-controllable factor for most Shopify store owners, if you use GemPages, you can eliminate this problem.The assets inside the content_for_header Liquid object.Local browser cache and server-side cache.Issues with your customer's device, network, or location.So, these factors are divided into two major categories: Now, let’s take the example of the same Shopify store which has a speed score of 31 as per Shopify’s Online store speed report.Īs you can see above, it gives an overall idea of the Performance, Accessibility, Best Practices, and SEO scores of your website - for both mobile as well as desktop versions.ġ1 Effective Ways to Improve Your Shopify Store Speedīefore we jump on to the different ways to optimize your Shopify store speed, it’s important to know that there are many factors that affect Shopify page speed, and not all of them could be under your control. So, you can get the Lighthouse analysis within the PageSpeed Insights tool.ġ. In 2018, Google announced that Pagespeed Insights would be powered by Lighthouse. Google’s PageSpeed Insights is one of the most popular tools to analyze the speed of your store. Test Your Store Speed with PageSpeed Insights Shopify's score is based on Google Lighthouse performance metrics, which are as follows: Speed score over time (in the last 7 days/30 days).You’ll be able to view the detailed report with: For a more detailed report, click on the tab above the current theme that displays the Speed score. Above the current theme section, you’ll be able to see your store’s Speed score for the last 7 days and how it is (good/slower) as compared to other similar stores on Shopify.Ģ. Go to Shopify Admin and click on Online Store > Themes. You can view your store speed within Shopify Admin by following these steps:ġ. Let’s take you through a couple of important methods:Ĭheck Your Store Speed through The Shopify Admin Now, there are different ways to check your Shopify store’s speed score. Here’s an interesting finding from Skilled based on multiple studies:Ħ4% of mobile users expect a website to finish loading within four seconds, whereas 47% of online shoppers expect a website to finish loading within just two seconds. It’s imperative to measure website speed not just for desktops but also for mobile users. When thinking of speed optimization for Shopify, the first thing that you need to check is the ongoing trend of your site’s speed. In another interesting study with 188 marketers, Unbounce found that 85% of marketers' landing pages were slower as compared to Google's recommended speed of 5 seconds or less with a 3G connection. Unbounce did a survey with 750 consumers and found that nearly 70% of consumers say that site speed influences their willingness to buy from an online store. Keep in mind that the relevance of your website content still plays a huge role in Google search rankings. But that’s not to say that you should be focusing only on page speed in your SEO efforts. Speed is one of them that can impact SEO and it can be verified using the Google PageSpeed Insights tool. Google Search Ranking (SEO): Google’s Core Web Vitals is a signal guideline that determines the factors that can affect website search rankings.If a page takes too long to load, customers may lose patience and abandon the purchase, leave your website, or have negative emotions during the buying journey.Īll these aspects can directly impact some crucial factors as follows: User Experience (UX): No one likes waiting these days. ![]() ![]() Your Shopify store speed influences two essential aspects: Why Should You Improve Shopify Page Speed?
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